Saudi Entertainment Ventures, also known as SEVEN, is a privately owned company headquartered in Saudi Arabia. Founded in 2018, it employs approximately 980 individuals. The company functions as the execution and investment arm of the Public Investment Fund (PIF) of Saudi Arabia within the entertainment sector. Through its role as an investor, developer, and operator of various entertainment offerings across the Kingdom, SEVEN aims to establish itself as a key player in Saudi Arabia's entertainment ecosystem. It facilitates the presence of both international and local brands, with a mission to unlock the entertainment sector throughout Saudi Arabia and become a national entertainment provider. SEVEN seeks to enhance the quality of life for Saudi nationals and residents, addressing their recreational expectations and needs through numerous entertainment projects planned for the coming eight years.
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